Why Online Bingo was ignored by Men for so Long&hellip

Although it is hard to believe today, when online bingo first took off and brand new sites were opening their bingo doors everyday the sites were dominated by women. Nowadays there is way more of a balance to be seen on well known bingo sites like Jackpotjoy.com with a nice mix of both male and female bingo players. However, when online bingo was first brought into the public realm it is thought that over 80% of players were women meaning that men took up a measly 20% share of the playing numbers. Now those figures have changed dramatically and in fact women now take up 60% of the bingo playing community and men have gained a healthy share of 40%. Many factors have been blamed for the initial reticence of male bingo players and many of them are pretty obvious once you think about it. For example, many bingo sites set themselves up to deliberately target women so the names of the sites would be very girly for a start. Added on top of that these bingo sites would also be designed to catch a womans eye rather than a mans. Think fluffy animals dotted around the bingo sites homepage and bright pink backgrounds galore Some sites even went a step further by offering games with distinctly female themes like shopping spree scratch cards, celebrity bingo or games where the grand prize was a luxury makeover. With all these blatant attempts at trying to lure the girls to their bingo sites these companies soon realised that by employing these tactics they were missing out on half of the market by excluding men. Since then you can see that bingo sites have made a real effort to operate more neutrally which makes for a much more diverse selection of bingo players.